UP elections 2022: Political parties take to catchy rhyming around counting date March 10 in digital campaign

`Dus March’ – March 10 – is the buzzword around which the political parties have launched their digital campaign through digital posters which are being shared on the digital platform and social media by leaders of respective parties adding a new flavour to this edition of elections in Uttar Pradesh.

The counting of votes to assembly elections in five states: Uttar Pradesh, Uttarakhand, Punjab, Goa and Manipur will be conducted on March 10, according to the schedule by the Election Commission.

The digital posters have one theme in common – all the parties are claiming to form the government on Dus March and the message has been conveyed in a very poetic manner.

Sample this:

The Samajwadi Party campaign read: “Dus March, UP recharge (with Akhilesh’s face dominating the poster).” Another Samajwadi Party digital poster said: “Dus March ko aa raha hoon, 300 unit free bijli laa raha hoon" (I am coming on March 10 with 300 units free power). Samajwadi Party spokesman IP Singh shared a digital poster on his Twitter handle which read: “Dus March, Yogi saaf (Yogi will be wiped out on March 10).”

The BJP digital poster said: “10 March, phir Yogi-raaj (CM Yogi Adityanath’s rule again from March 10).” The poster shows Yogi Adityanath among a large crowd. Another poster said: “Raaj tilak ki karo taiyaari, Dus March ko phir aa rahey hain bhagwadhaari (Prepare for coronation as the saffron-clad are returning)".

The Congress’ digital poster has a picture of party’s national general secretary Priyanka Gandhi which read: “Dus March...hogi mahilaaon ki jeet, UP mein shuru hogi nai reet (women will win on March 10 and usher in a new tradition).

The Rashtriya Lok Dal (RLD), shared a poster of its national president Jayant Chaudhry which read: “10 March...taarikh tay ho gai hai...ku-shaasan ka hoga ant, su-shaasan lekar aayenge Jayant (Jayant will bring in good-governance, the bad governance will end on March 10).

These digital posters are being shared extensively by the parties, their leaders, cadres, and supporters in the general public on social media.

“WE have no option but to rely on this digital campaign as Election Commission has banned political rallies, public meetings, yatras and nukkad sabhas till January 15. It has also prohibited publicity through hoardings or wall writings and so we are left with this mode of campaigning,” said Amarnath Agarwal, Congress leader.