India identifies most with Ayushmann Khurrana: Indian Institute of Human Brands survey

Without doubt, Bollywood star Ayushmann Khurrana is a youth icon and everyman’s hero in India. Given his clutter-breaking social entertainers that spark a conversation on serious and relevant issues, Ayushmann was recently voted by TIME magazine as one of the most influential people in the world. Now, Indian Institute of Human Brands or IIHB's TIARA report, which analyses celebrities as brands, has concluded that India most identifies with Ayushmann Khurrana.

The Indian Institute of Human Brands released TIARA report this Dussehra, which does a deep dive to bring out a report on celebrities as brands. TIARA stands for Trust, Identify, Attractive, Respect and Appeal and has been built from responses of 60,000 people across 23 Indian cities. It has been said in the report that Ayushmann’s consistent success built with common man characters as heroes has earned him unmatched connect with people.

Ayushmann Khurrana is a powerhouse performer and a multi-faceted entertainer who has etched his name in the history of Indian cinema with his progressive, socially relevant entertainers that have become huge successes at the box office. Today, people refer to his brand of inspired and clutter-breaking cinema as ‘The Ayushmann Khurrana Genre’ and with him delivering eight back to back hits, his brand equity is on an all time high.

Ayushmann’s name today is synonymous to important core Indian values like credibility, bankability, clutter-breaker, real, relatable, aspirational, self-made, outsider, role model and this lockdown has proven that he is a pandemic proof artiste with brands. During lockdown Ayushmann signed at least 7 new A-list brands and his social media is proof that the star is the go-to Bollywood star for brands looking for a super credible Bollywood face.