Vidya Balan kickstarts the celebration ahead of 65th Amazon Filmfare Awards 2020

The iconic Filmfare awards are back yet again to celebrate the finest of Bollywood with its 65th Amazon Filmfare Awards 2020. With a legacy lasting more than six decades, the illustrious awards were announced by the versatile and stunning Vidya Balan along with Mr. Deepak Lamba — CEO of Worldwide Media, Mr. Jitesh Pillaai —Editor of Filmfare and Ravi Desai, Director, Mass and Brand Marketing, Amazon India. This momentous occasion also marks a new milestone for ‘The Black Lady’ as the awards, for the first time in their history will be held outside Mumbai and will instead bring the incredible talent of the Indian film industry to the state of Assam. The ceremony commenced with all the luminaries lighting a lamp to mark this new and magnificent journey. The glamorous extravaganza is slated to be held on 15th February, 2020 at the Indira Gandhi Athletic Stadium, Sarusajai, Guwahati.

The gala evening will once again witness the biggest names in Bollywood in attendance be lauded for their dedication and performances. The dynamic duo of the sassy Karan Johar and the charming Vicky Kaushal will host the night and look to leave the audience in splits with their camaraderie, timely banter and funny anecdotes. Ranveer Singh, Ranbir Kapoor, Alia Bhatt, Varun Dhawan and many more glitteratis will light up the stage again this year with their electrifying performances.

“It indeed is a landmark moment for each and every one of us that the Filmfare Awards will be held outside Mumbai for the very first time in its history. We’re breaking tradition and stepping into a beautiful and unexplored part of the country. I love Assam as there is so much to take a look at as well as regale in the celebrations set to take place there. I am sure it will be an event that would do great for everyone and be remembered for a very long time.”, said the power star of Bollywood, Vidya Balan

For almost seven decades, Filmfare has been the ultimate destination of Bollywood for die-hard fans by extending the rich legacy of the print magazine into a multiple formats, avenues and experiences. The brand also is known to keep the film-buffs updated with exclusive interviews, classy photo shoots, insider stories, sneak peeks, fashion coverage, movie reviews and special features. Filmfare Awards recognizes the best talent in Indian cinema. Since their inception in 1953, they have been a benchmark of merit in the industry. While the legacy of Bollywood and South film industry edition continue, this prestigious ceremony has newer editions to tap audience who are Marathi, Punjabi and Bengali. The iconic ‘Black Lady’ has gone on to become the most sought-after symbol of recognition for the film industry in India and the thought of winning it is still as alluring as ever.