SRK-Rajni set up box-office clash with same day release of Jailer and Jawan

Superstar Rajinikanth’s film Jailer is all set to premiere digitally on 7 September alongside Shah Rukh Khan's upcoming release Jawan, which will hit theatres the same day. 

“With Jailer, we wanted to create an entertainer that would showcase Thalaivar (the popular moniker for Rajinikanth) in an out-an-out action role. We are humbled by the astounding love from audiences and the exemplary media coverage,” said the film's writer and director Nelson Dilipkumar. 

“Jailer is extremely special to me; I had Rajinikanth sir to elevate the story with his signature acting style, and had superstars from the Indian film industry — Mohanlal sir, Shiva Rajkumar sir, and Jackie Shroff sir — to add their magical touch. We are excited for audiences across the globe to now enjoy this action drama, anytime and anywhere, from their homes,” Nelson added.

On the other hand, Shah Rukh Khan and Nayanthara's Jawan trailer, also featuring Vijay Sethupathi, received more than 4.5 million views on YouTube within two hours of its release on 31 August. In Hindi, the views numbered 3.1 million, Tamil had 8.75 lakh and Telugu had another 576,000 views.

Like Jailer, Jawan has also been touted as a pan-Indian release. Apart from Shah Rukh Khan, it stars some of south Indian cinema's biggest names, notably Nayanthara, Vijay Sethupathi, Yogi Babu, and Priyamani.

Director Atlee is also a southern hitmaker, working mainly with the Tamil superstar Thalapthi Vijay, who is reported to be making a cameo appearance in the film.

Meanwhile, Prime Video on Saturday announced the global streaming premiere of Jailer on 7 September. It is the latest addition to the Prime membership in Tamil, Telugu, Malayalam, Kannada, and Hindi. 

The blockbuster is about retired jailer Tiger Muthuvel Pandiyan (Rajinikanth), who goes on a manhunt to find his son’s killers. 

Produced by Sun Pictures and directed by Nelson, the film features Rajinikanth in the lead role alongside Ramya Krishnan, Yogi Babu, Vinayakan, Tamannaah Bhatia and Master Ritvik in pivotal roles and special cameos by Mohanlal, Shiva Rajkumar and Jackie Shroff. 

C. Sembian Sivakumar, COO, Sun Pictures, added: “Jailer is not just an action film but also showcases a deep-emotional bond between a father and a son. It’s a story that will touch every viewer’s heart. The film’s overwhelming success across theatres is a testament to Nelson’s vision and the entire team’s hard work and dedication.”