Rajinikanth fans complain about Twitter’s ‘Kaala’ emoji 

Twitter on Monday launched a special emoji of superstar Rajinikanth for his film Kaala, which will release on June 7.

The users now can get the specially designed emoji by tweeting #Kaala.

The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth's character from the film. The emoji will be active till June 10.

A marketing collaboration between Wunderbar Films Private Limited and Twitter, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.

S Vinod, Executive Producer and Chief Operating Officer of Wunderbar Films Private Limited, said, “Rajinikanth is India’s biggest megastar and we are very excited about the launch of the emoji. We’re thankful to Twitter for this vibrant emoji that we're sure his fans will absolutely love”.

Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, added, “Garnering over two million tweets even before the launch of the movie, Kaala has already become one of the most talked about films on Twitter.

“We are thrilled to delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth.”

But people on Twitter are already criticising the emoji as being too dark. The Rajinikanth’s fans feel that his face should have been brighter in clearer in the emoji: