As Twitter is being rebranded as 'X', the company has taken over the @x handle on the platform without warning or compensating its original owner.
The owner of the @x Twitter handle confirmed that the company took over the account, telling him the handle is the property of X, reports TechCrunch, citing sources.
The account had previously belonged to Gene X Hwang of the corporate photography and videography studio Orange Photography.
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In a letter, the company thanked Hwang for his loyalty, offered him a selection of X merchandise and also extended an invitation to visit X's headquarters, as a "reflection of our appreciation".
Hwang was surprised the company hadn't contacted him about the @x account he owned and had put it private.
However, he stated that he would be open to a conversation with the company if they desired the handle for themselves.
Hwang said that X gave him a letter informing him that the @x account is connected to X Corp. and that he will be given a new handle.
According to the company, all of his data, including his followers and following data, would be transferred to his new account.
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"It would have been nice for them to compensate for it since it did have a lot of value to me, but things are what they are," Hwang told TechCrunch.
"Maybe I should ask for the bird from the sign since they were dismantling that yesterday too," he joked.
Musk had started hinting at the rebranding on Sunday with a series of tweets, starting with one that said, "soon we shall bid adieu to the Twitter brand and, gradually, all the birds."
Musk on Tuesday clarified, "Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing."
"The Twitter name made sense when it was just 140 character messages going back and forth -- like birds tweeting -- but now you can post almost anything, including several hours of video," he added.
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