Commercial on farmers’ protest played in California during Super Bowl

A 40-second commercial on the farmers' protest in India was played in California during this year's Super Bowl, an annual football championship watched by millions of people across America.

The commercial begins with a quote of civil rights icon Martin Luther King Jr - "injustice anywhere is a threat to justice everywhere." It also features City of Fresno Mayor Jerry Dyer who says in the commercial that we want you to know - our brothers and sisters in India - that we stand with you."

The commercial, which was aired only in the Fresno county area and not nationally, was posted on social media with several users on Twitter tweeting the commercial. It also mentions that singer Rihanna had tweeted about the farmers' protest in India.

The Super Bowl is the annual championship game of the National Football League and is watched by millions across the nation. The 2020 championship was watched by 102.1 million people.

A highlight of the Super Bowl are the commercials, which companies air specially for the championship wanting their products and services to be watched by millions.

A report in CNN said Super Bowl commercials "aren't cheap" and this year, despite the economic difficulties due to the pandemic, companies dished out millions of dollars for their specially-made commercials.

"CBS is reportedly charging 5.5 million for a 30-second spot. That's slightly less than last year, but for the first time advertisers will have to cough up an additional 300,000 to be on the network's online live stream."