Mumbai: Hands For Humanity campaign provides ration kits to migrants hit by COVID-19 Pandemic

BIG FM and HDFC ERGO General Insurance Company Ltd led by example as they joined hands to distribute ration kits among 1,000 migrant and underprivileged families hit by the COVID-19 crisis across various pockets of Mumbai. The 10-day long ‘Hands For Humanity’ campaign, a CSR Initiative by HDFC ERGO, culminated recently as it served families with pre-created ration kits that included essentials such as rice, lentils, cooking-oil, masks , sanitizers & sanitary napkins among other key things.

As the world grapples with the disastrous ramifications of the pandemic, families and individuals, who live on daily wages have been affected severely due to the lockdown. With an objective to provide relief and spread smiles, the distribution drive implemented with the help of the NGO, United Way Foundation, kick-started on 27th August and covered the length and breadth of the city. Aimed at distributing ration to 1,000 families, the campaign exceeded its target as it donated ration kits to 1,131 families in total.

In addition to ensuring no one remains hungry, the campaign also raised awareness on the importance of maintaining hygiene and following all the safety protocols in the current times.

Commenting on the campaign, Sunil Kumaran, Country Head - Product, Marketing and THWINK BIG, BIG FM said, “We are glad to collaborate with HDFC ERGO once again after our highly successful ‘High Beam - Not OK Please’ campaign last year. These are trying times, and all of us are doing our best to come out of it stronger. And in an unprecedented scenario such as this, it becomes our moral responsibility to help those who are in need and have been affected the most! Through this initiative ‘Hands For Humanity’, we are humbled to have been able to help families who are in need in the city. We would also like to thank our execution partner, United Way Foundation, for supporting the campaign.”

Samir H Shah, ED & CFO, HDFC ERGO General Insurance Company Ltd. said, “The ‘Hands for Humanity' campaign is the need of the hour due to the on-going COVID-19 crisis we are all faced with. Through this initiative, the efforts were to help the needy overcome the difficulties by providing some daily essentials. This is one more step by HDFC ERGO in bringing about positivity and happiness in people’s lives.”