Big FM associates with Indian Cancer Society once again for its campaign ‘Together against Cancer’

Last year, a phone call from an 8 year old boy had compelled RJ Abhilash to launch a campaign to help fund the treatment of children battling cancer. This year, the COVID-19 pandemic has not only brought millions of lives to a standstill but also created further challenges for those fighting fatal diseases.

BIG FM and Indian Cancer Society have launched ‘Together against Cancer’ campaign keeping the challenges in mind.

The month-long campaign spearheaded by BIG RJ Abhilash from Mumbai aims at creating awareness about the dreadful disease and help raise funds for those suffering from cancer during the current pandemic.

While discussing various struggles that the common man faces during his show, RJ Abhilash received a call from a truck driver whose son is battling stomach cancer. The helpless father’s plea urged him to initiate a campaign once again that will help the lives of many who are suffering due to lack of treatment and financial help during the current trying times.

This year, taking the campaign a notch higher, RJ Abhilash will be joined by RJ Jassi from Delhi, RJ Pradeepa from Bangalore, RJ Grace from Hyderabad, RJ Aaliya from Guwahati, RJ Shaina from Kanpur, RJ Nilanjan from Kolkata and many more from across India. Each RJ will champion the cause from his respective region and help raise funds while spreading a message of hope and survival.

Speaking about this initiative, RJ Abhilash said, “I am grateful for the support that Mumbaikars gave our campaign last year. This year, the challenges for cancer patients have increased multifold due to the ongoing pandemic. Through our campaign, Together Against Cancer, we hope to help as many fighters as possible by spreading the message and raising funds. I humbly request everyone to come forward and pledge your support as every contribution matters.”

BIG FM has always been trying to use voice as a tool to make a difference in society. This campaign is perfectly in line with another campaign called Dhun Badal Ke Toh Dekho, “as we provide entertainment with a purpose, bringing about a positive change in the society whilst ensuring tangible outcomes. I firmly believe that change starts from within and we all need to play an active part in it. We are glad to associate with the Indian Cancer Society once again in our endeavour to help as many lives as possible. It's time for all of us to do our bit, especially during the current trying times,” Sunil Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM said.

To create further awareness, BIG FM has created a special segment with BIG RJ & Life Coach Dilip, who will throw light on how to help the families of these patients in living a better, happier, and healthy life. Many well-known motivational speakers will also be part of the show as special guests. The radio network will also create a mini-series of podcasts in an interview format where BIG RJs will interact with renowned personalities who are either cancer survivors or have witnessed a close family member battle the disease. These podcasts will be further amplified across leading audio streaming partner platforms. BIG FM will also culminate the entire campaign with a fund-raising live concert with a leading celebrity which will be hosted on BookMyShow appealing listeners to support the cause.

Commenting on the campaign, Mr. Naveen Kshatriya, Secretary & Joint. Managing Trustee, spokesperson from the Indian Cancer Society said, “We are truly honoured to join hands with BIG FM yet again for such a noble initiative. Last year, we were humbled to see RJ Abhilash’s dedication to help the needy and this year the campaign has further gone bigger and wider with many RJs joining in. The pandemic surely has created numerous difficulties for the cancer patients and so with the campaign Together Against Cancer we wish to inspire and encourage people to come forward and help in whatever way they can.”