Shocking : Content delay causes cancellation of shows of Saaho

Prabhas fans in certain parts of North India where the ‘2K’ format of film-projection is applied in theatres, were in for a disappointment. Saaho could not make it in time in several Northern towns for the morning shows on Friday when the film opened all across in India in four languages.

Several shows in Jharkhand including the capital city Ranchi are confirmed as being cancelled on Friday morning. Reports of cancellations from other parts of North India are filtering in.

An angry distributor from North India who doesn’t want to be identified wondered why Hindi viewers were given a step brotherly treatment.

“All deliveries of digital and physical prints of Saaho were done in Telugu and Tamil in time. The delivery of the Hindi version was delayed with disastrous results in several parts of North India. We had to refund ticket money to hundreds of angry disappointed patrons. Why treat Hindi audiences with so much contempt?” asks the angry distributor.

In the mean while early responses to Saaho are not encouraging