I use my social media to draw attention to really fantastic artists: Ayushmann Khurrana

Bollywood star Ayushmann Khurrana is a rank outsider who has made a name for himself through sheer merit. The poster boy of content cinema in India, who has delivered eight back to back hits in theatres, constantly looks to discover and share profiles of talented young artists, with no connection to Bollywood. He feels they deserve all the limelight to break out and make a name for themselves.

Ayushmann says, “I follow a lot of incredible young poets, singers, performing artists, dancers who are yet to burst onto the scene and I’m always awed by their talent. So, I try and use my social media to draw attention to these really fantastic artists who I feel are the future disruptors. The reason for doing so is rooted in my past.”

Ayushmann, voted as one of the Most Influential People in the world today by TIME Magazine, has been doing this since 2019 and has used the pandemic to actively discover and endorse such talents.

He says, “When I was looking to make a name for myself, I didn’t have the power of social media to put myself out there. I didn’t have the ways to get the opportunities I could have got years back. So, I feel if we all can use our social media as a platform to bring out some of the best talents, we would be doing right by our country and the genius it has to offer.”

Ayushmann believes India has a wealth of talent which needs to be discovered more aggressively. He says, “There is a need to constantly find brilliant new artists because they will be shapers of future. Their honesty to the craft and passion make my day. Anywhere you look, you will find raw talent in our country. Let’s share and celebrate their skills and bring out the future generation of artists from the house next door.”