Business

Zomato’s tweet sends customers in a tizzy!

“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”, tweeted Zomato stirring up speculations about the app’s new service

Photo Courtesy: VCCircle
Photo Courtesy: VCCircle 

“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”, tweeted Zomato on July 3, 2019 stirring up speculations about the app preparing to launch a service enabling people to order home-cooked meals.

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Founder and CEO Deepinder Goyal further instigated the rumours by replying, “Who did this? Good tweet.”

The dabba or tiffin still remains a tradition in various parts of the country and is popular for its convenience, price and because it is usually a healthier alternative in most cases. Students and professionals alike prefer it over other lunch options.

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In Gurugram, Swiggy, the company’s rival has launched ‘Swiggy Daily’ which is providing homemade food prepared by home chefs and tiffin service providers to more than 1000 customers. The service comes with a subscription only plan.

Users seem to be responding well to the idea with tweets like “New product launch for home chef food delivery?” and “@deepigoyal toh bulao na Bhai Ghar par” surfacing.

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Zomato has been in the spotlight since last week for the ₹55,000 fine it’s having to pay for sending a consumer non-vegetarian food in a vegetarian order. Last year a delivery executive was seen eating ordered food before a delivery in Tamil Nadu.

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